2. Build brand trust

Brand trust is always a challenge when first starting out as a business. Your target audience don’t know who you are yet, and when it comes to proving that you’re a real and trustworthy company – running an event provides a perfect solution. Research shows that 87% of consumers cite their experience with a product as a reason for trusting a band, so providing incentives and instilling trust prior to this point is integral to the selling your product or service. When delegates see that your brand is hosting a serious event with connections and support from other businesses they trust, they can be come familiar with your product or service in-person, and therefore much more likely to return to you in the future.

3.  Recruit talent 

Events aren’t just about your brand and product, they’re also about people. Finding talented employees is a great way to grow as a startup, and hosting an event is a brilliant way to connect with the best and brightest in your industry. With plenty of chances to network and share ideas, finding young talent who might be interested in working with you is much easier when you can meet numerous people in one day, with the space and time to tactfully talk about what you do. In fact, 85% of positions are filled through networking. That’s because good recruitment is about more than just CVs and cover letters, it’s also about connecting with individuals who meet your startups’ needs – not only in experience, but also in personality.